An In-depth Overview Of Useful Local Seo Guide Solutions

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Crowl, un crawler SEO open-source

Crowl est un projet de développement d’un crawler SEO collaboratif sous licence GPL v3. Développé en Python et basé sur le cadriciel Scrapy, Crowl a pour but de fournir aux professionnels du référencement un outil simple, robuste et innovant pour répondre à des besoins non couverts par les outils actuels. Crawler, spider, scraper ou robot d’indexation  : quel que soit le nom qu’on leur donne, de nombreux robots parcourent le Web et réalisent différentes tâches. La plupart du temps, il s’agit de récupérer des informations sur les pages Web et de les stocker. Pour les professionnels du SEO, le modèle est Googlebot : la famille de robots d’indexation de Google. Ces robots parcourent chaque jour des dizaines de milliards de pages Web. Mais les besoins d’un moteur de recherche ne sont pas les mêmes que ceux d’un référenceur : là où le premier doit parcourir le Web dans son intégralité, le second cherche à optimiser un seul site (à la fois). Les informations récupérées sont variables, mais on s’intéressera au statut HTTP des pages, à leur contenu ou encore aux liens qui les relient. Ces informations permettent ensuite de réaliser différentes analyses et de définir les chantiers d’optimisation du site concerné. Il peut s’agir de problèmes simples (liens cassés, redirections inutiles, pages dupliquées…) ou d’analyses plus complexes (répartition de la popularité interne, pertinence du contenu…). De nombreux outils existent sur le marché, mais la plupart sont commerciaux ou obsolètes.

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